International Trade Mark — Since 2022
YowYee
The world's first truly natural waterproof firelighter.
YowYee is an international Trade Mark and one of the most innovative products in the Uniquely One portfolio. Launched in 2022, YowYee is a completely innovative waterproof firelighter — containing no wood, paper or toxic accelerants.
YowYee can light a fire without the use of paper. It is designed to replace toxic firelighters and eventually eliminate the use of wood to make fire. Made from 100% natural materials, the bulk of which are sourced from Western Australia, YowYee is as kind to the environment as it is effective.
The product is waterproof — meaning it works in conditions where conventional firelighters fail. Whether camping, hiking, or simply lighting a backyard fire, YowYee performs reliably every time.
YowYee represents the next chapter in the Uniquely One story: a product that solves a real problem, uses natural materials, and leaves the smallest footprint possible. It is everything we believe a great product should be.